Blog
Insights on commerce, growth strategies, and building independent brands.
7 Ecommerce Trends Shaping 2026
What's actually changing in ecommerce this year—and what's just hype.
Ecommerce Analytics: What to Track (And What to Ignore)
Data overload is real. Here are the metrics that actually matter for growing your store.
Starting a Wholesale Program: When and How
Wholesale can dramatically scale your business—but only if you're ready.
Black Friday Prep Checklist for Independent Brands
Black Friday can make your Q4. Here's everything you need to do before the big weekend.
Shipping Strategy for Small Brands: Free, Flat, or Calculated?
Shipping can make or break your conversion rate. Here's how to choose the right strategy.
Customer Retention: The Metric That Actually Matters
Acquiring customers is expensive. Keeping them is profitable. Here's how to build retention into your business.
Product Photography That Sells (Without Expensive Gear)
Great product photos don't require a professional studio. Here's how to shoot like a pro with what you have.
Selling Food & Beverage Online: Regulations You Need to Know
From cottage food laws to interstate shipping, here's what food entrepreneurs need to understand.
Email List Building for Product Brands: A Practical Guide
Your email list is your most valuable asset. Here's how to build one that actually converts.
Why DTC Brands Are Winning in 2025
Direct-to-consumer brands are outpacing traditional retail. Here's how they're doing it and what you can learn.
Why Subscription Commerce is the Future of Independent Retail
Recurring revenue isn't just for SaaS companies. Learn why the smartest independent brands are building subscription models into their business—and how to do it right.
Building an Affiliate Program That Actually Works
Most affiliate programs fail because they're built wrong. Here's how to create a program that turns your customers into your best salespeople.
The Independent Brand's Guide to Wholesale
Wholesale can double your revenue or destroy your margins. Here's how to build a wholesale program that strengthens your brand instead of diluting it.
Email Marketing That Doesn't Feel Like Spam
Your customers signed up because they like you. Here's how to keep it that way with email that builds relationships instead of burning them.
Pricing Strategies for Subscription Products
How much should you discount subscriptions? When should you offer free shipping? The pricing decisions that make or break recurring revenue.