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August 5, 2025

Product Photography That Sells (Without Expensive Gear)

Great product photos don't require a professional studio. Here's how to shoot like a pro with what you have.

True Proper Team

Product Photography That Sells

Your product photos are your silent salespeople. But you don't need expensive gear to shoot photos that convert.

The Basics: Light Is Everything

Natural light is free and flattering. Set up near a large window during daytime. Avoid direct sunlight. Overcast days give perfect diffused light. Use white foam board to bounce light and fill shadows.

The Simple Setup

What You Need

  • Smartphone with a decent camera
  • White poster board or foam core
  • A table near a window
  • Something to stabilize your phone

Shots Every Product Needs

1. Hero Shot

Clean, front-facing, shows the whole product.

2. Scale Shot

Show size context—product in hand or next to common object.

3. Detail Shots

Texture, labels, unique features, quality indicators.

4. Lifestyle Shot

Product in context—being used, in its natural environment.

5. Group Shot

If selling multiple items or variants, show them together.

Common Mistakes to Avoid

  • Cluttered backgrounds
  • Inconsistent lighting
  • Wrong white balance
  • Low resolution
  • Only one angle

Editing: Keep It Real

Light editing is fine. But don't over-edit. Customers expect the product they receive to match photos.