True Proper vs The Competition
200+ built-in features. No expensive add-ons. See how we compare to Shopify, BigCommerce, WooCommerce & more.
Platform Comparison Chart
True Proper includes features that cost $100-400/month in add-ons on other platforms
| True Proper | Shopify | BigCommerce | WooCommerce | Squarespace | |
|---|---|---|---|---|---|
| Monthly Fee | $0-79 | $29-299 | $29-299 | $0*+hosting | $27-65 |
| Transaction Fee | 2-5% | 0.5-2% | 0% | 0% | 0-3% |
| Feature | True Proper | Shopify | BigCommerce | WooCommerce | Squarespace |
|---|---|---|---|---|---|
| Core | |||||
| Unlimited products | |||||
| Unlimited bandwidth | |||||
| Custom domain | |||||
| SSL certificate | |||||
| Mobile-optimized | |||||
| Sales Channels | |||||
| Built-in wholesale/B2B | $2k+ | +App | |||
| Subscription products | +App | +App | +App | ||
| Gift cards | +App | ||||
| Discount codes | |||||
| Abandoned cart recovery | +App | ||||
| Marketing | |||||
| Email marketing | |||||
| SMS marketing | +App | ||||
| Popup builder | +App | +App | +App | ||
| Blog | |||||
| SEO tools | +App | ||||
| Customer Tools | |||||
| Loyalty program | +App | +App | +App | ||
| Affiliate program | +App | +App | +App | ||
| Customer segmentation | +App | ||||
| Reviews & Q&A | +App | ||||
| Operations | |||||
| Multi-location inventory | +App | ||||
| Point of Sale (POS) | +App | +App | +App | +App | |
| Shipping labels | +App | ||||
| Invoice management | +App | +App | +App | ||
| Expense tracking | |||||
| Advanced | |||||
| AI-powered tools | |||||
| Email automation flows | +App | ||||
| Custom landing pages | +App | +App | |||
| API access | |||||
| Visual store builder | +App | ||||
* WooCommerce is free but requires paid hosting ($20-100/mo), SSL, security, and maintenance
The True Cost of "Cheaper" Platforms
A $29/month platform quickly becomes $300+/month when you add essential features
Typical Shopify Setup
True Proper Growth
True Proper vs Shopify: Deep Dive
A detailed look at how we compare to the most popular platform
Why brands are switching
Save money
Stop paying for apps that should be included. True Proper has affiliates, wholesale, subscriptions, and email marketing built-in at no extra cost.
Own your audience
Shopify's Shop app competes for your customers. True Proper puts you in control — your data, your customers, your brand.
Grow sustainably
Built-in tools for community-driven growth. Turn customers into affiliates, offer wholesale, and build recurring revenue — all without ads.
Frequently Asked Questions
Common questions about switching from Shopify to True Proper
Is True Proper cheaper than Shopify?
Yes. True Proper offers a free plan to start, while Shopify starts at $29/month. Plus, True Proper includes features like affiliate programs, wholesale portals, and subscriptions that require expensive apps on Shopify.
Can I migrate from Shopify to True Proper?
Yes. True Proper supports migration from Shopify, including products, customers, and order history. Most stores are live within a day.
Does True Proper have apps like Shopify?
True Proper takes a different approach. Instead of requiring third-party apps, growth features like affiliates, wholesale, subscriptions, and email marketing are built into the platform at no extra cost.
How do transaction fees compare?
True Proper charges 5% on the free plan, 3% on Growth ($29/mo), and 2% on Pro ($79/mo). Shopify charges 2.9% + 30¢ per transaction plus additional fees if you don't use Shopify Payments.
Compare with other platforms
See how True Proper stacks up against other e-commerce solutions
vs WooCommerce
Fully hosted vs self-hosted. No plugins, no maintenance.
vs Squarespace
E-commerce first vs website builder.
vs BigCommerce
Simpler pricing, no revenue limits.
vs Wix
Purpose-built for e-commerce, not adapted.
vs Etsy
Own your brand. No marketplace fees.
vs Klaviyo
Email marketing built-in, not bolted on.
vs Recharge
Subscriptions included, no $99/mo app.
vs Refersion
Affiliate program built-in, no extra fees.
vs Faire
Own your wholesale channel. No 25% fees.
vs Mailchimp
Native e-commerce email, not generic.
Ready to make the switch?
We'll help you migrate your products, customers, and order history from Shopify. Most stores are live within a day.
Start Your MigrationReady to raise the bar?
Request early access