Email List Building for Product Brands: A Practical Guide
Your email list is your most valuable asset. Here's how to build one that actually converts.
True Proper Team
Email List Building for Product Brands
Social media algorithms change. Ad costs rise. But your email list? That's yours forever.
Why Email Still Wins
Email marketing delivers high returns for every dollar spent—higher than any other channel.
The Foundation: What to Offer
Nobody gives up their email for nothing. You need a value exchange:
For New Visitors
- Discount codes (10-15% off first order)
- Free shipping threshold reminder
- Early access to new products
For Existing Customers
- Loyalty rewards sign-up
- Restock reminders
- VIP early access
Capture Points That Convert
1. Homepage Popup (Done Right)
Wait 5-10 seconds before showing. Exit-intent triggers work. Mobile-friendly design. Clear value proposition.
2. Checkout Opt-in
After purchase is prime time. They already trust you.
3. Blog/Content Pages
Readers are engaged. Offer related content upgrades.
The Welcome Sequence
Email 1 (Immediate): Deliver the promised discount
Email 2 (Day 2): Tell your brand story
Email 3 (Day 4): Highlight best-sellers
Email 4 (Day 7): Share customer reviews